Dunkin’

Branding - 2019

Dunkin’ is a new identity that aims to be used in a campaign to announce the new change of the brand’s name to Dunkin’s customers.

"Dunkin' doughnuts" is an international coffee and doughnuts company and fast service restaurant based in the United States. Its name has lately been changed to Dunkin'.The illustrations of this imaginary identity represent the other services that Dunkin’ provides besides doughnuts, which is the main reason of changing the brand name. It also represents the happiness, joy and gathering of Dunkin customers . The illustration›s roundness matches to Dunkin’ Donuts logo’s roundness.  This brand utilized orange and pink, but brown and creamy were added in this campaign to indicate the coffee and other services.

Illustrations

Colors

Package

Stationary