Nwarah

Branding - 2019

Nwarah is community center that aims to revive the old hobbies for middle-aged housewives.

This brand was created after analyzing and defining the demands of the target audience. This brand enables these women to contribute to society, build new relationships, and support them to find an income by employing their enhanced skills. In Nwarah, every woman has the chance to teach, and learn. The logo is the name of the brand written in a rounded flowy way. The colors of this brand reflect both femininity and maturity. The brand uses typefaces with round edges to match the rounds of the logo. Outlined flat drawings were used in the visual elements. It exemplifies the center›s welcoming atmosphere. The texture of the needlework was used in the illustrations since stitching was the most common hobby for women according to the survey in my research.

Logo

Colors

Illustrations & Patterns

Typography

Stationary